Privacy Policy

ReRoute, Inc. is a 501(c)(3) owning the website It is ReRoute’s policy to respect your privacy regarding any information we may collect while operating our website.

Guiding principles

Your identity, unless you choose to reveal it to us, remains anonymous as a visitor to our website. If you do reveal your identity to us, we do not rent or sell your information.

In the more detailed language below, you’ll see that we do attempt to identify which website pages our guests visit and how they use them. The sole use of this information is to help us make our website more usable and relevant to people who access them and to understand how people utilize our sites.

In order to do this, we utilize industry-standard statistical software that helps us track usage patterns. This software and related processes operate in a way that respects your privacy and allows you to remain anonymous, unless you choose to reveal your identity to us. Below is a more detailed description of the safeguards we’ve instituted to guard your privacy while honoring your requests for service.

Website visitors

ReRoute’s purpose in collecting non-personally identifying information is to better understand how visitors use its website.

As is true with most responsible website operators, ReRoute collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. From time to time, ReRoute may release non-personally identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

ReRoute also collects potentially personally identifying information like internet protocol (IP) addresses. This information is not used to identify its visitors and is not disclosed other than as described below.

Gathering of personally identifying information

Certain visitors to ReRoute’s website and social media pages choose to interact with ReRoute in ways that require ReRoute to gather personally identifying information. The amount and type of information that ReRoute gathers depends on the nature of the interaction. For example, we ask visitors who sign up for the daily emails to provide their first name, email address, and zip/postal code.

Those who engage in transactions with ReRoute–by purchasing through our Leadership Store, for example–are asked to provide additional information, including as necessary the personal and financial information required to process transactions.

In each case, ReRoute collects only the information needed to fulfill the purpose of the visitor’s interaction with ReRoute. Information collection, use, and storage are always secured using widely accepted modern technology.

ReRoute does not disclose personally identifying information other than as described below. Visitors may always refuse to supply personally identifying information, with the caveat that it may limit their ability to benefit from certain ReRoute website-related functionality.

Aggregated statistics

ReRoute may collect statistics about the behavior of visitors to its website. For instance, ReRoute may monitor the most popular searches on its Find a Group search function.

ReRoute may display statistical or behavioral information publicly or provide it to others. However, ReRoute does not disclose personally identifying information other than as described below.

Protection of certain personally identifying information

ReRoute discloses potentially personally identifying information only to those of its employees, contractors, and affiliated organizations that (i) need to know that information in order to process it on ReRoute’s behalf or to provide services available at ReRoute’s website, and (ii) have agreed not to disclose it to others.

Some of those employees, contractors, and affiliated organizations may be located outside of your home country; by using ReRoute’s website, you consent to their access to such information as ReRoute operatives.

ReRoute will not rent or sell potentially personally identifying information to anyone.

Other than to its employees, contractors, and affiliated organizations, as described above, ReRoute discloses potentially personally identifying information only when required to do so by law, or when ReRoute believes in good faith that disclosure is reasonably necessary to protect the property or rights of ReRoute, third parties or the public at large.

If you are a registered user of a ReRoute website and have supplied your email address, ReRoute may occasionally send you an email to tell you about new features, solicit your feedback or just keep you up to date with what’s going on with ReRoute or opportunities to be involved. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish the request in order to help us clarify or respond to your request or to help us support other users.

ReRoute uses modern technology as part of its procedures to reasonably protect against the unauthorized access, use, alteration, or destruction of potentially personally identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, which the visitor’s browser provides to the website each time the visitor returns. ReRoute uses cookies to help serve visitors by identifying and tracking visitor usage of ReRoute website as well as their website access preferences and as a way to provide visitors with additional information that may be of interest. ReRoute visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using ReRoute’s website, with the drawback that certain features of ReRoute’s website may not function properly without the aid of cookies.

Privacy policy changes

Although most changes are likely to be minor, ReRoute may change its privacy policy from time to time, and at ReRoute’s sole discretion. ReRoute encourages visitors to frequently check this page for any changes to its privacy policy. Your use of this site constitutes your acceptance of all site policies.